Much of the build-up to the game has centered around whether Kelce’s girlfriend Taylor Swift will be in attendance at Lambeau Field.

Packers coach Matt LaFleur claimed on Friday that the pop sensation will be in the stands. Swift has attended several of Kelce’s games since the pair went public with their relationship back in September.

Travis Kelce and Co were filmed stepping off the plane in Wisconsin on Saturday afternoon

She has rocked up to Arrowhead on three occasions and also heading to MetLife Stadium to watch the Chiefs face the New York Jets.

The pop superstar has not been to a Kansas City game since their 31-17 victory over the LA Chargers on October 22. She has since been on the latest leg of her Eras Tour in South America. Yet after wrapping up her final performance until February last weekend, she now appears to be heading to Green Bay.

‘It is what it is. It comes with it I guess,’ LaFleur said when asked about Swift on Friday. ‘Is she supposed to be here? That’s what I’ve heard. So we’ll see.

‘That’s just part of it, we’re definitely more focused on the game.  But I’m sure there’ll be some fired up people in the stands if she shows up.’

Swift and Kelce first made their relationship public in September, when the pop star travelled to see the Chiefs’ 41-10 win over the Chicago Bears.

Since then the NFL has benefited from Swift’s worldwide fanbase. Female viewership of the league has spiked with Swifties tuning in to catch her cameos.

The Kansas City Chiefs are 4-0 when Swift is in attendance and 2-1 without her in the stands

Kelce, the Chiefs and the NFL’s social media followings all grew from Swift’s massive fanbase

The Chiefs and Kelce have also seen an increase in their following since Swift began dating the tight end.

According to data from Averagebeing, the Chiefs’ Instagram page gains an average of 18,383 new followers with each Swift appearance. Meanwhile, Kelce gains an average of 124,090 new followers with Swift in his supporters’ section.

But it seems Swift’s presence does not just boost Kelce’s or the team’s social media following. The Chiefs are 4-0 with Swift in attendance and 2-1 without her in the stands.

Kelce has also performed worse without his girlfriend in the building. The tight end averages 108 receiving yards with Swift watching and only 46.5 yards in her absence. The Chiefs and Packers will kickoff at 8:20 p.m. ET on Sunday.