In addition to her financial success, Rihanna is also famous on social media with 103 million followers. Her cosmetics company is co-owned with luxury retailer LVMH, generating over $550 million in revenue in 2020. Rihanna also holds a 30% stake in the Savage x Fenty lingerie line, which raised capital with a valuation of $1 billion in February 2021.

Forbes quoted financial advisor Coyne’s comment on Rihanna, stating that “even if you don’t like her music, she has created a true style in fashion and beauty.”

Rihanna has been praised for disrupting the luxury fashion industry as a woman of color. In an interview with The New York Times, Rihanna shared her gradual development in the fashion world, from wearing and buying recognized styles to collaborating with brands. She emphasized her desire to earn respect as a designer and not attach her name to something and sell her own assurance. Rihanna’s fashion vision has been described by Vogue magazine as distinctively random and unconventional, even though she does not admit to being a representative face of any brand.

Rihanna’s lingerie line is seen as a direct competitor to the Victoria’s Secret “empire.” She has expressed her belief in cherishing individuality, whether it be a sportswear piece with pearls or a masculine denim jacket paired with a bra. Rihanna has demonstrated her ability to wear an elegant evening gown or pioneer a seductive style without conforming to any particular mold. Her unique and evolving appearance has been described by designer Tom Ford as bold and constantly evolving.

When mentioning Rihanna, it is impossible not to acknowledge her willingness to break fashion boundaries despite the controversies that may arise. Her sheer outfit at the CFDA Fashion Icon of the Year Award in 2014 caused quite a stir.

While Rihanna’s fashion choices have faced criticism, her influence cannot be denied. She exudes sensuality and boldness, often appearing in outfits without underwear.